Counterfeit Rules
Purpose

Jumia strives to ensure that its buyers can always shop on Jumia with trust and confidence. 

We also respect and uphold the intellectual property rights of brand owners and product manufacturers,  and endeavour to maintain fair competition on our marketplace.





Definition:


Counterfeit products (also known as “fakes”) are unauthorized replicas of the real product. 

They are often produced with the intent to take advantage of the superior value of the imitated product, infringing the intellectual property rights (which may include patents, copyright and/or trademarks) of the owner of the imitated product, and preventing them from earning recognition or financial benefit from what they invent or create. 

In addition to replicas, the following are also counterfeit products. The sale of counterfeit products on Jumia is strictly prohibited, and is a breach of the policy and the law.
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  • The product or its package has the same/similar brand logo, patents, copyright, trade mark, and design elements with the brands.

  • The product or its online content has the same/similar brand name. 
  • The product or its package has the same/similar design, image or character.
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How does Jumia detect counterfeit products?

Jumia is continuously innovating and working with brand owners to improve the ways we detect counterfeit products and prevent them from reaching our buyers.


Checking SKUs uploaded in Jumia. 

Inspecting products sent out from the seller.

Reporting of inauthentic products.

Aftersales QC for return products.

Consequences of violation


If a seller supplies counterfeited products, in violation this Policy and the law, Jumia shall delist the products from sales and apply the appropriate financial penalties, as provided by the Penalty Policy.


Jumia may also, in its discretion, take further corrective action, which may include, without limitation, the following:

Suspend or Terminate

suspending or terminating the seller’s shop on Jumia;

Withholding

withholding payments to the seller;

Destroy

destroying the stock without reimbursement to the seller and at the seller’s cost;

Delivering

delivering the stock to the relevant law enforcement authority, without
 
reimbursement to the seller and at the seller’s cost; and/or

 
commencing legal action against the seller (the sale of counterfeit products may also lead to criminal prosecution).
How can you ensure that you do not list a counterfeit product?
It is the responsibility of each seller to responsibly source and sell authentic products only. 

Sellers can ensure that they do not list counterfeited products by purchasing and re-selling stock from authorized distributors only. Here is the LOGO Directory.

We encourage sellers to avail themselves of online resources available from premium brands for detecting, and reporting counterfeits.

If in doubt about the authenticity of your products, do not list them on Jumia, and contract the brand. 

If the product is delisted due to counterfeit, sellers can ask for exemption by providing the proof of authenticity.
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